Twitter Power: How to Dominate Your Market One Tweet at a Time

Front Cover
John Wiley & Sons, Mar 17, 2009 - Business & Economics - 272 pages
39 Reviews
Get the business leader's guide to using Twitter to gain competitive advantage.

Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning.

In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.

  

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Easy to read, great examples. - Overstock.com
The advice is simplistic and vague. - Goodreads
A lot of good tips and websites. - Goodreads
Replying was one of the author's core promotion tips. - Goodreads

Review: Twitter Power: How to Dominate Your Market One Tweet at a Time

User Review  - Amanda - Goodreads

Even though a lot of the information in this book was out-of-date (to be expected when social media changes so frequently), I was able to get a lot of good information and ideas for a current work ... Read full review

Review: Twitter Power: How to Dominate Your Market One Tweet at a Time

User Review  - Lyndie Blevins - Goodreads

I was attracted to this book because... This book was released in 2009 as I entered into the writing world. I and no idea what Twitter was and how to use social media with my writing. It took me 3+ ... Read full review

Contents

How to Dominate Your Market One Tweet at a Time Chapter 1 An Introduction to the Social Media Landscape
1
How to Dominate Your Market One Tweet at a Time Chapter 2 What Is Twitter and Why Is It So Powerful?
22
How to Dominate Your Market One Tweet at a Time Chapter 3 Getting Started the Right Way on Twitter
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How to Dominate Your Market One Tweet at a Time Chapter 4 Building a Following on Twitter
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How to Dominate Your Market One Tweet at a Time Chapter 5 The Art of the Tweet
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How to Dominate Your Market One Tweet at a Time Chapter 6 The Magic of Connecting with Customers on Twitter
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How to Dominate Your Market One Tweet at a Time Chapter 7 Leveraging Twitter for Team Communication
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How to Dominate Your Market One Tweet at a Time Chapter 8 Using Twitter to Help Build Your Brand
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How to Dominate Your Market One Tweet at a Time Chapter 11 Building Powerful Solutions on Top of the Twitter Platform
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How to Dominate Your Market One Tweet at a Time Chapter 12 Play Nice
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How to Dominate Your Market One Tweet at a Time Chapter 13 Putting It All Together
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How to Dominate Your Market One Tweet at a Time Chapter 14 Power Twitterers
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How to Dominate Your Market One Tweet at a Time CONCLUSION
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How to Dominate Your Market One Tweet at a Time Directory of Twitterers
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How to Dominate Your Market One Tweet at a Time Other Books by Joel Comm
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How to Dominate Your Market One Tweet at a Time Index
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How to Dominate Your Market One Tweet at a Time Chapter 9 Leveraging the Power of Twitter to Drive Behavior in Your Followers
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How to Dominate Your Market One Tweet at a Time Chapter 10 Beyond Twittercom
187

Common terms and phrases

About the author (2009)

Joel Comm is one of the world's leading experts on strategies for making money online. He is an in-demand speaker at conferences on Internet marketing and business, and also the author of The AdSense Code and Click Here to Order.

Ken Burge is an eight-year veteran of Microsoft and is currently Joel Comm's business partner and President of InfoMedia, Inc. As an expert in online marketing and strategy, Ken is responsible for the direction and management of more than fifty profitable online properties.

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