Secondary Research: Information Sources and Methods
Popular in its first edition as a guide for readers to finding secondary sources, obtaining the sources, and evaluating and integrating the information from various sources to answer specific research questions, Secondary Research has been revised to give the latest information on computer-based storage and retrieval systems. The second edition features expanded coverage of computer-based information, including a new chapter on CD-ROM products and updated coverage of on-line information search services. In addition, the book includes how to do secondary analysis, information on specific sources such as commercial and government sources and examples of information searches.
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Abstracts advertising agencies analysis annual Arbitron areas Available on-line Brand BRS Information Technologies CD-ROM Census Bureau census data citations commercial Compact disk consumer corporations countries data bases data collection demographic Dialog Information Services direct marketers Directory disc Dun & Bradstreet economic Edited estimate evaluation example federal firms Freedom of Information Gale Research geographic Health HMOs households identify income Index industry Information Act information sources International Journal key words libraries literature Market Research mation obtained on-line from BRS organizations personal computer population primary research programs provide information publications published quarterly records reference reports retail trade sample scanner Science secondary data secondary information secondary research secondary sources SIC code single-source social specific Standard Industrial Classification statistics studies survey Table tion topic U.S. Congressional Committee U.S. Government United Nations updated monthly bibliographic volumes Warner-Lambert Washington York zip codes