The Sherman K. Ellis report on super market traffic: an enumeration of 128,535 shoppers in 14 large, cash-and-carry super markets, by hours and by days, Monday through Saturday, in 14 cities, coast-to-coast
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14 stores Atlanta bordering Medium check week checked store Closing 1100 1pening February 16 Fri.-Sat Friday and Saturday Friday morning grocery product advertisers High Rental—Residential HOUR BY PERIODS Hours and Total Hours Hours Hours Hours Traffic Hours lines of advertising Medium Rental—Residential Newspaper Grocery Lineage Number of Persons Number of Shoppers o'clock 6 o'clock o'clock to Closing Oh g Opening to 12 pay roll distribution paydays Philadelphia Washington Cincinnati retail grocery advertising San Francisco Alameda Saturday morning SHOPPER TYPES SHOPPERS PER STORE Southern California Pomona STORE HOUR Suburban New Rochelle SUPER MARKET SHOPPER Super Market traffic Thursday morning Total hours 66 Total Thurs Total traffic Total Traffic—Average Number Total Week's Hours Total Week's Traffic TOTAL Women TRAFFIC BY DAYS TRAFFIC BY PERIODS Traffic Hours Traffic traffic on Friday Washington Cincinnati Cleveland Week of February Week of March weekly Women Together TOTAL York Suburban