We buy more flowers a year than we do Big Macs, spending $6.2 billion annually. We use them to mark our most important events, to express sentiments that might otherwise go unsaid. And we demand perfection. So it’s no surprise that there is a $40 billion global industry devoted to making flowers flawless.
Amy Stewart takes us inside the flower trade—from the hybridizers, who create new varieties in the laboratory, to the growers, who produce flowers by the millions (often in a factory-like setting), to the Dutch auctioneers, who set the bar (and the price), and ultimately to the neighborhood florists orchestrating the mind-boggling demands of Valentine’s and Mother’s Day. There’s the breeder intent on developing the first blue rose; an eccentric horticultural legend who created the world’s most popular lily; a grower of gerberas of every color imaginable; and the equivalent of a Tiffany diamond: the “ Forever Young” rose.
Stewart explores the relevance of flowers in our lives and in our history, and in the process she reveals all that has been gained—and lost—by tinkering with nature.
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Review: Flower Confidential: The Good, the Bad, and the Beautiful in the Business of FlowersUser Review - Natalie - Goodreads
The tagline for this book is "You'll never look at flowers the same way again." I would have to agree with that statement! This book was fascinating and full of really great information. It was a very ... Read full review
Review: Flower Confidential: The Good, the Bad, and the Beautiful in the Business of FlowersUser Review - Colleen - Goodreads
Who knew a business book about the cut flower industry could be an interesting read? Not me. But... surprise!... Flower Confidential managed to keep things interesting. Most think of the cut flower ... Read full review
The Birds the Bees and a Camel Hair Brush
Engineered to Perfection
Italian Violets and Japanese Chrysanthemums
Acres under Glass
How the Dutch Conquered the World
Flowers on the Equator
The Dutch Auction
Florists Supermarkets and the Next Big Thing
The Care and Feeding of Cut Flowers
Visiting Markets and Growers