Flower Confidential

Front Cover
Algonquin Books, 2007 - Business & Economics - 306 pages
107 Reviews
We buy more flowers a year than we do Big Macs, spending $6.2 billion annually. We use them to mark our most important events, to express sentiments that might otherwise go unsaid. And we demand perfection. So it’s no surprise that there is a $40 billion global industry devoted to making flowers flawless.

Amy Stewart takes us inside the flower trade—from the hybridizers, who create new varieties in the laboratory, to the growers, who produce flowers by the millions (often in a factory-like setting), to the Dutch auctioneers, who set the bar (and the price), and ultimately to the neighborhood florists orchestrating the mind-boggling demands of Valentine’s and Mother’s Day. There’s the breeder intent on developing the first blue rose; an eccentric horticultural legend who created the world’s most popular lily; a grower of gerberas of every color imaginable; and the equivalent of a Tiffany diamond: the “ Forever Young” rose.

Stewart explores the relevance of flowers in our lives and in our history, and in the process she reveals all that has been gained—and lost—by tinkering with nature.
  

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5 stars
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Interesting insight into the industry! - Goodreads
Amy is a very engaging writer. - Goodreads
I found it easy to read and understand. - Goodreads
She definitely has a story telling gift. - Goodreads
Great insight into the flower business - Goodreads
Amy's a great writer. - Goodreads

Review: Flower Confidential: The Good, the Bad, and the Beautiful in the Business of Flowers

User Review  - Natalie - Goodreads

The tagline for this book is "You'll never look at flowers the same way again." I would have to agree with that statement! This book was fascinating and full of really great information. It was a very ... Read full review

Review: Flower Confidential: The Good, the Bad, and the Beautiful in the Business of Flowers

User Review  - Colleen - Goodreads

Who knew a business book about the cut flower industry could be an interesting read? Not me. But... surprise!... Flower Confidential managed to keep things interesting. Most think of the cut flower ... Read full review

Contents

The Birds the Bees and a Camel Hair Brush
15
Engineered to Perfection
40
Growing
59
Italian Violets and Japanese Chrysanthemums
61
Acres under Glass
77
How the Dutch Conquered the World
106
Flowers on the Equator
137
Selling
171
The Dutch Auction
209
Florists Supermarkets and the Next Big Thing
237
Valentines Day
271
The Care and Feeding of Cut Flowers
283
Visiting Markets and Growers
285
Statistics
289
Notes
293
Selected Bibliography
303

Forbidden Flowers
173

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About the author (2007)

Amy Stewart is the bestselling author of five books on the perils and pleasures of the natural world. Her essays and commentaries have appeared on NPR, in the New York Times, and in Fine Gardening, where she is a contributing editor. Stewart is the recipient of a National Endowment for the Arts fellowship and the American Horticultural Societyrsquo;s 2010 Book Award. She lives in Eureka, California, where she and her husband own an antiquarian bookstore. Find her online at www.amystewart.com and at www.gardenrant.com.

Bibliographic information