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achieve advertising agency areas art director artwork basic Bauhaus binding Bridgewater Associates brochure budget camera-ready client colour printing colour separation commission copy correct cover Crabtree & Evelyn decide developed dots drawing dry transfer dry transfer lettering edge expensive film finished flat folded freelancers ft ft galley Galley proofs graphic design grid haIf haIftone headline ideas illustration itseIf layout letterpress letterpress printing light line of type lithography logo look magazine markers marks material metal method number of characters original overlay packaging Pantone paper PEUGEOT 309 photographic piece plastic position poster printer printing plate produced range relief printing reproduction rough rule screen serif sheet South Bank Show space stat camera studio style surface tape technical pen television tone transparent typeface groups typesetting typography usually visual width yourseIf