Divine Enterprise: Gurus and the Hindu Nationalist Movement

Front Cover
University of Chicago Press, May 15, 1996 - Religion - 361 pages
0 Reviews
Through shrewd marketing and publicity, Hindu spiritual leaders can play powerful roles in contemporary India as businessmen and government officials. Focusing on the organizations and activities of Hindu ascetics and gurus, Lise McKean explores the complex interrelations among religion, the political economy of India, and global capitalism.

In this close look at the business of religion, McKean traces the ideological and organizational antecedents to the Hindu nationalist movement. The Indian state's increasing patronage of Hindu institutions makes competition for its support greater than ever. Using materials from guru's publications, the press, and extensive field research, McKean examines how participation by upper-caste ruling class groups in the Divine Life Society and other Hindu organizations further legitimates their own authority.

With a remarkable selection of photographs and advertisements showing icons of spirituality used to sell commodities from textiles to cement to comic books, McKean illustrates the pervasive presence of Hindu imagery in India's burgeoning market economy. She shows how gurus popularize Hindu nationalism through imagery such as the goddess, Mother India, and her martyred sons and daughters.
  

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Sumptuary Spirituality
1
Hardwar and Rishikesh Gateway to Gods and Godmen
43
Savarkar Nationalist Idealogue and Organizer of Hindus
71
Hindu Sangathan after Savarkar The Vishu Hindu Parishad
97
Swami Satyamitranand VHP Leader and Founder of Hardwars Bharat Mata Temple
124
The Bharat Mata Temple Saryamitranands Candid Appraisal
144
Sivananda and the Divine Life Society
164
Arenas of Ashram Life
185
Celebrating the Birth Centenary of Gurudev Sivananda
212
Shakti ex Machina
276
Epilogue
315
The Manav Utthan Seva Samiti
321
A Brief Account of Hard war
326
Bibliography
329
Index
349
Copyright

Common terms and phrases

References to this book

All Book Search results »

Bibliographic information