The simple art of greatness: building, managing, and motivating a kick-ass workforce
Demonstrating that empowered employees and an entrepreneurial environment are powerful catalysts for corporate greatness, the founder of a consistently profitable business offers examples of how his philosophies and practices can lead to success. 25,000 first printing. $25,000 ad/promo.
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The simple art of greatness: building, managing, and motivating a kick-ass workforceUser Review - Book Verdict
President of his own small but upscale advertising agency, Mullen outlines his life and what he considers to be the secrets of his business success. Though not among the largest advertising agencies in North America, Mullen's company has continued to flourish, boasting increased revenues during volatile times when other agencies have lost money. Operating a lean workforce, Mullen emphasizes employee control of the corporation, giving responsibilities and the accompanying rights to hand-picked associates. Mullen advocates giving away power and control in the workplace in order to gain a stable, creative, involved group of employees. Since Mullen has snared such clients as Rolls-Royce and BMW from larger competitors, overcome the complete destruction of its headquarters by fire, and maintained an emphasis on quality, he can be forgiven for the sometimes self-congratulatory tone of his book. Recommended for public libraries.--Randy Abbott, Univ. of Evansville Libs., Ind.
Review: Simple Art of GreatnessUser Review - Goodreads
A good book on managing from a local Massachusetts businessman.
Intrinsic Motivation at Work: Building Energy & Commitment
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Limited preview - 2000
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No preview available - 1991
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