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action actors advertising American Library Association attract audience basic better bill booklists bookmobile brarians brary broadcasting budget campus catalog circulation desk color degree angle develop director display drug editor effective Excedrin Fairbanks film Fred MacMurray give Gutenberg Bible idea important interest keep legislators librarians Library Association library promotion library service library users light meters lobbyists Marshall McLuhan medium medium shot Mickey Mantle million minutes move movie narration newsletter newspaper opinion makers outlets paper particular patrons person photograph possible PR program production professional public library public relations questions radio station records release Remember scene school library science fiction screen script shoot short slide someone sound staff Super tape teachers television things tion titles usually words write