Marketing of Agricultural ProductsThe ninth edition of "Marketing of Agricultural Products" contains completely updated content, tables, figures, and references including the 1997 Census of Agriculture and Business, as well as Trade data, and U.S. Department of Agriculture studies. It blends marketing and economic theory with real world analytical tools to assist readers in better understanding the food system and making profitable marketing decisions. This edition includes increased treatment of food value-adding and marketing management, including advertising, new product development, sales promotion, pricing, and logistics. For farmers, consumers, or those in food marketing. |
Contents
24 | 6 |
ANALYZING AGRICULTURAL AND FOOD MARKETS | 21 |
AGRICULTURAL PRODUCTION AND MARKETING | 44 |
Copyright | |
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advertising beef brand buyers and sellers cash price chainstore changes commodities comparative advantage competitive consumers consumption contract cooperatives corn cotton crop dairy products decentralized demand curve Department of Agriculture economic effects efficiency eggs elasticity exports farm and food farm prices farmer's share farmers feedlots Figure food industry food marketing firms food marketing system food prices food processors food products food retailing food wholesalers foodservice foodstore fruits and vegetables futures contract futures market grades grain grocery hedge important increased integration keting livestock market power marketing channel marketing costs marketing functions meat middlemen milk operations output packers percent perfectly competitive plants poultry prices and incomes product bundle product differentiation profits programs purchase regulations retail food sector sell soybeans storage sumers supermarket supply and demand terminal markets tion tobacco trade transportation trends U.S. agricultural U.S. Department U.S. farm product U.S. food ucts wholesaling