Rich's: A Southern Institution
In 1867, less than three years after the Civil War left the city in ruins, Hungarian Jewish immigrant Morris Rich opened a small dry goods store on what is now Peachtree Street in downtown Atlanta. Over time, his brothers Emanuel and Daniel joined the business; within a century, it became a retailing dynasty. Join historian Jeff Clemmons as he traces Rich's 137-year history. For the first time, learn the true stories behind Penelope Penn, Fashionata, The Great Tree, the Pink Pig, Rich's famous coconut cake and much more, including how events at the downtown Atlanta store helped John F. Kennedy become America's thirty-fifth president. With an eye for accuracy and exacting detail, Clemmons recounts the complete history of this treasured southern institution.
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Merchant Princes Incorporated 1900s and 1910s
rIchs Inc FaMIly controlled 19291976
Store of Tomorrow 1950s
One Hundred Years Building 1960s
Richs Way 1970s
rIchsFederated owned 19762005
Atlanta History Center bakery bankruptcy brother building Campeau children’s Christmas city’s Cobb company’s Courtesy of Macy’s Courtesy of Stevens Crystal Bridge customers decade designed Dick Rich display downtown Atlanta downtown Atlanta store Emanuel Rich Emory University event expanded Fashionata Federated Department Stores Federated’s floor Frank Neely furniture Georgia Gwinnett Place mall import show Interstate 285 Knoxville Knoxville College Lenox Square Lenox Square store lunch counter Macy’s Magnolia Room merchandise merger million monorail Morris Rich Morris’s moved offered officially Olympic operated Penelope Penn Perimeter Mall Pink Pig president restaurant retail Rich & Bros Rich Bits Rich Foundation Rich’s downtown Atlanta Rich’s executives Rich’s opened Rich’s Store Rich’s-Macy’s Richway Robert Campeau Sibley sit-in South started Stevens & Wilkinson Store for Homes store opened suburban department store television throughout tree Walter Rich Whitehall Street