Rich's: A Southern Institution

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The History Press, 2012 - History - 222 pages
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In 1867, less than three years after the Civil War left the city in ruins, Hungarian Jewish immigrant Morris Rich opened a small dry goods store on what is now Peachtree Street in downtown Atlanta. Over time, his brothers Emanuel and Daniel joined the business; within a century, it became a retailing dynasty. Join historian Jeff Clemmons as he traces Rich's 137-year history. For the first time, learn the true stories behind Penelope Penn, Fashionata, The Great Tree, the Pink Pig, Rich's famous coconut cake and much more, including how events at the downtown Atlanta store helped John F. Kennedy become America's thirty-fifth president. With an eye for accuracy and exacting detail, Clemmons recounts the complete history of this treasured southern institution.
  

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Contents

Acknowledgements
9
Merchant Princes Incorporated 1900s and 1910s
43
rIchs Inc FaMIly controlled 19291976
67
Store of Tomorrow 1950s
102
One Hundred Years Building 1960s
121
Richs Way 1970s
152
rIchsFederated owned 19762005
167
Back from the Brink 1990s
189
Without Fanfare 2000s
199
Appendices
207
Bibliography
217
About the Author
223
Copyright

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About the author (2012)

Jeff Clemmons has lived in Atlanta for more than a quarter century. He created and leads walking tours of the Midtown and SoNo districts for the Atlanta Preservation Center, and he serves on the board of the APC's auxiliary group CIRCA, which offers its members private tours of some of metropolitan Atlanta's most interesting historical structures.

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