Organizational Change for Corporate Sustainability: A Guide for Leaders and Change Agents of the Future

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Psychology Press, 2003 - Business & Economics - 315 pages
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The sustainability of business, both economically and ecologically, is one of this century's central debates. While corporations can have positive effects on society and the environment, they can also impact it negatively. This book raises important questions such as 'how do corporations become truly sustainable?'

Bringing together global issues of ecological sustainability, human resource management, corporate citizenship and community renewal, this book creates a unified approach to global sustainability. Outlining the long-term corporate benefits, it examines the changes required to achieve true sustainability.

This timely and novel approach to a very topical subject, has been written by a team of well-known and respected international authors. It includes case studies, critical vignettes, boxed features, chapter summaries, and will be of particular interest to anyone studying or working in the areas of management, environmental studies, sustainability or organizational studies.

  

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Contents

Setting the agenda for corporate sustainability
3
The evolution of the corporation
6
Phase models of sustainability
13
Change agent roles and the phase model
17
Phases in the development of corporate sustainability
22
The drivers of change
29
Emerging forces driving sustainability
31
External drivers of change
32
Building executive leadership and stewardship
194
Developing differentiated stakeholder strategies
196
Moving beyond strategic sustainability
197
Pathways to sustainability
203
The incremental path
205
Incremental versus transformational change
207
What is Incremental change?
209
Benefits of incremental change
212

Internal drivers of change
49
Conclusion
55
The sustaining corporation
62
The third wave
64
Putting the jigsaw together
67
Conclusion
83
Managing the persistent past dealing with first wave corporations
89
Compliance and beyond
91
Making the structural changes needed for compliance
99
Moving to compliance plus
105
Phases in the development of compliance
124
The dominant current reality understanding and reconstructing second wave corporations
131
Achieving sustainable efficiencies
133
What is efficiency?
135
How can the search for efficiency contribute to sustainability?
139
Potential benefits of efficiency
143
high or low paths to competitive advantage?
144
Creating ecoefficiencies
146
Creating human efficiencies
152
integrating human and ecological efficiency
160
Moving beyond efficiency approaches
161
Sustainability the strategic advantage
166
The importance of strategy
170
What is strategic sustainability?
173
How strategic sustainability contributes to competitive advantage
176
Risks of the strategic approach
179
Beyond rhetoric and greenwash
180
The winning formula
183
The move from efficiency to strategy
185
Introducing new tools and techniques
189
Linking operational processes to sustainable strategy
191
Creating enabling structures and designs
192
Building employee knowledge and commitment
193
Potential pitfalls of incremental change
217
Major issues in the movement between phases
219
Steps involved in incremental change
226
Conclusion
231
The transformational path
234
Know where you are now
237
Develop the vision the dream organization
240
Identify the gap
245
Assess the readiness for change
247
Set the scene for action
249
Secure basic compliance first
251
Move beyond compliance
253
Establish the performance criteria for compliance plus
255
Launch and manage the transformational change programme
258
Maintain the rage
260
Leading towards sustainability
263
Key factors in change agent competency
265
Achieving mastery
267
Starting with selfleadership
269
Seeking cosmocentric consciousness
270
Building or assembling the skills needed for diagnosis and action
273
Creating dialogue and shared scenarios
276
Identifying and dealing with resistance to change
278
Making it happen
279
Who are the leaderschange agents?
281
Building ailiances of change agents
290
Owning your power and changing corporate cuiture
292
Putting the jigsaw puzzle together
293
The corporate sustainability checklist
296
Further reading
305
Index
307
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About the author (2003)

DEXTER DUNPHY is Emeritus Professor and Senior Associate in the Centre for Corporate Governance, Faculty of Business, the University of Technology, Sydney. Throughout his career, Dexter has researched and consulted in the areas of the design and implementation of corporate change, human resource management and corporate sustainability. His research in these areas is published in over 90 articles and 24 books.

Andrew Griffiths is a serial entrepreneur with a passion for helping people to achieve both their business and personal dreams and goals. He is a dynamic keynote presenter, specialist consultant and internationally renowned author.
As an orphan growing up in Western Australia, Andrew survived neglect, abuse and tragedy. In spite of this childhood filled with so many negatives, he grew into a positive, funny and endlessly enthusiastic man. Andrew has taken what life has thrown at him and grown from it rather than letting it overwhelm him.
He started his first business at the age of seven when he sold newspapers in the red light district of Perth. Since then he has gone on to sell encyclopedias door-to-door, travelled the world as an international sales manager for a large Japanese shipping company, worked in the Great Sandy Desert for a gold exploration company, been a publisher, had his own scuba school and retail store, and worked as a commercial diver throughout Australia and Papua New Guinea. He has founded and run two boutique marketing and corporate communication firms in Australia. The experiences and observations gained from working with hundreds of clients became the major catalyst in writing his series of business building books, "101 Ways", which have been sold in 50 countries and translated into many languages.

SUZANNE BENN is Professor of Sustainable Enterprise at the University of Technology, Sydney, and is responsible for leading change towards sustainability across the UTS Business School, working with other disciplines and external stakeholders to promote sustainability in teaching and learning. She has a background in the sciences and social sciences, and obtained her PhD in environmental studies from the University of NSW, Sydney. She has written extensively in the areas of education for sustainability, organizational change, corporate social responsibility and sustainability, and has a particular interest in embedding sustainability into organizational practices.

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