Sneaker wars: the enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sport

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Ecco, Mar 17, 2008 - Biography & Autobiography - 384 pages
27 Reviews
Traces the fierce rivalry between brothers Adi and Rudi Dassler, who launched a successful shoe business from their mother's laundry room in Germany before a bitter feud prompted their separation and launch of competitors Adidas and Puma. 25,000 first printing.

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Review: Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sport

User Review  - RK Byers - Goodreads

great. now I'll also have the Dassler family saga coursing through my brain the next time I go to pick up a pair of running shoes. Read full review

Review: Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sport

User Review  - Enrico Domingo - Goodreads

Barbara Smit's Sneaker Wars narrates the story of Adi and Rudolf, two young adults on the road to making two of the most well known shoes in the world today. This interesting story is set on a small ... Read full review

Contents

the dossier boys
3
illustrations
5
two brothers at war
15
Copyright

38 other sections not shown

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About the author (2008)

Barbara Smit has written for The Financial Times (London), The International Herald Tribune, The Economist, and Time, among other publications. She lives in France.