Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sport

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HarperCollins, Mar 25, 2008 - Business & Economics - 400 pages
11 Reviews

The fascinating story of the enemy brothers behind Adidas and Puma, whose rivalry shaped the modern sports business

Adidas and Puma are two of the biggest global brands in sports, paying stars, clubs, and competitions to show off their labels in stadiums and across magazine pages.

In Sneaker Wars, journalist Barbara Smit reveals the dramatic, character-driven story of these two power-houses. Started in their mother's laundry room in Germany, Adi and Rudi Dassler's shoe business was an instant success, their spikes worn by Jesse Owens in the Berlin Olympics. But a vicious feud soon pulled them apart: by the end of World War II, the brothers split the company, dividing their family and hometown.

Adidas and Puma revolutionized the world of sport, their rivalry introducing behind-the-scenes deals and multimillion-dollar contracts. From Pelé to Joe Namath, Walt Frazier to Boris Becker, Muhammad Ali to David Beckham, they all contribute to the roller-coaster rise, near collapse, and revival of the two brands. A page-turning narrative, Sneaker Wars is a riveting blend of family drama, business, sports, and history.

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Review: Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sport

User Review  - Gavin - Goodreads

Meticulous and journalistic, Sneaker Wars provides a highly detailed overview of the history of the swashbuckling sportswear industry, with a special focus on Adidas. Might be a difficult book for the ... Read full review

Review: Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sport

User Review  - RK Byers - Goodreads

great. now I'll also have the Dassler family saga coursing through my brain the next time I go to pick up a pair of running shoes. Read full review

Contents

the dossier boys
3
illustrations
5
two brothers at war
15
Copyright

38 other sections not shown

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About the author (2008)

Barbara Smit has written for The Financial Times (London), The International Herald Tribune, The Economist, and Time, among other publications. She lives in France.

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