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A-V material A-V program A-V teaching machines adaptive Answer coding artwork audio learning center audio recording audio-visual teaching machine automatically AVTM programs behavioral button camera cartridges classroom color complex computer assisted instruction copier copies correct answer correct response cost device discs distracting educational technology Educational television effectiveness efficiency electronic equipment error film illustrations inches incorrect individual inexpensive kinescope Kodachrome learning lecture magnetic methods microfilm motion picture multiple-choice objectives optical oral persons phonograph records potential printed text produced program format program material programmed instruction programmed text pushbuttons question re-entrant branching redundancy reference edge repeat require scanning schools scrambled books screen script sequence simple sound film sound track stimuli student response subject matter tape recorded target population teachers TEACHING MACHINE PROGRAM techniques teletypewriter textbooks tion usually videotape Vidicon visual frame visual material volumetric efficiency writing zero-order