Imagine: How Creativity Works
"New York Times" best-selling author Jonah Lehrer shows us how we can all learn to be more creative.
Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output?
From the best-selling author of "How We Decide" comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative "types," Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It's a variety of distinct thought processes that we can all learn to use more effectively.
Lehrer reveals the importance of embracing the rut, thinking like a child, daydreaming productively, and adopting an outsider's perspective (travel helps). He unveils the optimal mix of old and new partners in any creative collaboration, and explains why criticism is essential to the process. Then he zooms out to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective.
You'll learn about Bob Dylan's writing habits and the drug addictions of poets. You'll meet a Manhattan bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move. You'll see why Elizabethan England experienced a creative explosion, and how Pixar's office space is designed to spark the next big leap in animation.
Collapsing the layers separating the neuron from the finished symphony, "Imagine "reveals the deep inventiveness of the human mind, and its essential role in our increasingly complex world.
What people are saying - Write a review
Review: Imagine: How Creativity WorksUser Review - Emily - Goodreads
I can't say I agree with everything presented in here but I do think this book is interesting and worth reading. Jonah Lehrer is a good writer, though his prose gets a bit overwrought at times when he ... Read full review
Review: Imagine: How Creativity WorksUser Review - Vinod Peris - Goodreads
For those of us who are in the business of Research and Development, creativity is by far, one of the most sought after attributes. You can have all the knowledge on every aspect of your project, but ... Read full review