Poor Richard's Legacy: American Business Values from Benjamin Franklin to Donald Trump

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W. Morrow, 1990 - Philosophy - 360 pages
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Chronicles the changes to American enterprise over the past 250 years. Tells the story of American business chronologically through biographies of major figures: Benjamin Franklin ; John Jacob Astor ; Cornelius Vanderbilt ; John D. Rockfeller ; Andrew Carnegie ; J.P. Morgan ; Henry Ford ; Alfred P. Sloan ; the Watson of IBM ; David Ogilvy ; and many others. Also includes chapters on the changing messages of business self-help book with critiques by Henry David Thoreau, Mark Twain, Sinclair Lewis, David Riesman, Ralph Nader, and John Kenneth Galbraith.

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Poor Richard's legacy: American business values from Benjamin Franklin to Donald Trump

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Baida chronologically covers the history of American business from Benjamin Franklin to Donald Trump by simultaneously showing us three views of that history: the famous persons of business--Astor ... Read full review

Contents

Introduction
11
The Way to Wealth
19
A SelfInvented MoneyMaking Machine
46
Copyright

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