Poor Richard's Legacy: American Business Values from Benjamin Franklin to Donald Trump
Chronicles the changes to American enterprise over the past 250 years. Tells the story of American business chronologically through biographies of major figures: Benjamin Franklin ; John Jacob Astor ; Cornelius Vanderbilt ; John D. Rockfeller ; Andrew Carnegie ; J.P. Morgan ; Henry Ford ; Alfred P. Sloan ; the Watson of IBM ; David Ogilvy ; and many others. Also includes chapters on the changing messages of business self-help book with critiques by Henry David Thoreau, Mark Twain, Sinclair Lewis, David Riesman, Ralph Nader, and John Kenneth Galbraith.
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The Way to Wealth
A SelfInvented MoneyMaking Machine
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