Poor Richard's Legacy: American Business Values from Benjamin Franklin to Donald Trump
Chronicles the changes to American enterprise over the past 250 years. Tells the story of American business chronologically through biographies of major figures: Benjamin Franklin ; John Jacob Astor ; Cornelius Vanderbilt ; John D. Rockfeller ; Andrew Carnegie ; J.P. Morgan ; Henry Ford ; Alfred P. Sloan ; the Watson of IBM ; David Ogilvy ; and many others. Also includes chapters on the changing messages of business self-help book with critiques by Henry David Thoreau, Mark Twain, Sinclair Lewis, David Riesman, Ralph Nader, and John Kenneth Galbraith.
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The Way to Wealth
A SelfInvented MoneyMaking Machine
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Adams advertising Alger American business Andrew Carnegie autobiography automobile Babbitt Bartleby began Benjamin Franklin Berle and Means biography Budd Schulberg capital career Carnegie chapter character City Cornelius Vanderbilt corporate critics Dale Carnegie early economic enterprise famous father firm Ford Motor Company fortune Galbraith George giant Henry Ford Henry's historian industrial interest J. P. Morgan John Jacob Astor junk bonds labor later Lewis Lewis's living machines magazine manufacturers Melville million modern Motors muckraking Nader nation never Ogilvy organization percent Poor Richard president production published railroad readers rich Rockefeller S. S. McClure Sammy Glick Sammy Run seems self-made sell Sloan society Standard Oil story Street success Thoreau thought thousand tion trade twentieth century U.S. Steel United Veblen Watson wealth William Willy workers writes wrote York young