The Age of Selfish Altruism: Why New Values Are Killing Consumerism
Alan Fairnington has distilled the emerging attitudes towards our business and social mores, and traditional consumption habits in an insightful and highly readable forecast of twenty-first century trends and developments. Julie Sherborne Managing Director ACP Magazines Asia This book is a most important framing of our evolving marketplace. Companies, governments and NGOs need to pay attention and think through its ramifications. Dr. Alan Middleton Executive Director, Marketing Professor Schulich School of Business Timely, thoughtful and provocative. John A. Quelch Professor Harvard Business School Alan Fairnington provides a roadmap for marketers who need to understand the changing values and new perspectives of consumers. He provides a well argued review of the issues and opportunities which companies will need to grasp in this century. Stefan Grafe Founder and Managing Partner Mext Consulting A thought provoking and fascinating view of the future of consumerism. The book not only provides a global perspective, but also focuses on specific challenges facing China and other major economies. Hong Du Chief Operating Officer Sina.Com.cn
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A witty and insightful look at current and future trends. Informative, funny, easy-to-read and thoroughly enjoyable.
Review: The Age of Selfish Altruism: Why New Values Are Killing ConsumerismUser Review - Desiree - Goodreads
A must read! "Several factors are now combining to create a new "post-consumer" society in the twenty-first century. This doesn't mean that people won't continue to consume, but what they consume, why ... Read full review