Babes in tomorrowland: Walt Disney and the making of the American child, 1930-1960

Front Cover
Duke University Press, 2005 - Social Science - 472 pages
0 Reviews
Linking Margaret Mead to the Mickey Mouse Club and behaviorism to Bambi, Nicholas Sammond traces a path back to the early-twentieth-century sources of ;the normal American child. ; He locates the origins of this hypothetical child in the interplay between developmental science and popular media. In the process, he shows that the relationship between the media and the child has long been much more symbiotic than arguments that the child is irrevocably shaped by the media it consumes would lead one to believe. Focusing on the products of the Walt Disney company, Sammond demonstrates that without a vision of a normal American child and the belief that movies and television either helped or hindered its development, Disney might never have found its market niche as the paragon of family entertainment. At the same time, without media producers such as Disney, representations of the ideal child would not have circulated as freely in American popular culture. In vivid detail, Sammond describes how the latest thinking about human development was translated into the practice of child-rearing and how magazines and parenting manuals characterized the child as the crucible of an ideal American culture. He chronicles how Walt Disney Productions' greatest creation-the image of Walt Disney himself-was made to embody evolving ideas of what was best for the child and for society. Bringing popular child-rearing manuals, periodicals, advertisements, and mainstream sociological texts together with the films, tv programs, ancillary products, and public relations materials of Walt Disney Productions, Babes in Tomorrowlandreveals a child that was as much the necessary precursor of popular media as the victim of its excesses.

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

DISNEY MAKES DISNEY
25
MAKING A MANAGEABLE CHILD
81
AMERICAS TRUELIFE ADVENTURE
195
Copyright

6 other sections not shown

Common terms and phrases

About the author (2005)

Nicholas Sammond is Assistant Professor of Cinema Studies at the University of Toronto. He is the editor of Steel Chair to the Head: The Pleasure and Pain of Professional Wrestling, also published by Duke University Press.

Bibliographic information