Microsoft First Generation: The Success Secrets of the Visionaries Who Launched a Technology EmpireTheirs is a story with all the ingredients of modern legend, representing nothing less than the proverbial American Dream-writ extralarge. It is a story of hard work and brilliance, of extraordinary commitment and overwhelming desire. And these are the story's original cast members, who could not possibly have foreseen the epic, unprecedented success that awaited them. After all, the technology empire which these twelve visionaries helped to foster under a man named Bill Gates has all but single-handedly defined our Age of Information-and changed the world forever. Microsoft First Generation What began as a modest start-up partnership only twenty-five years ago has already surpassed all the giants of contemporary capitalism, including General Electric and IBM, and has achieved a market value estimated at nearly $500 billion. How did Microsoft achieve all of this in so short a time? What was the true nature of the Microsoft environment in the beginning, and what are the secrets behind its triumph? Find the answers here. With Microsoft First Generation, Cheryl Tsang skillfully renders recent history in bold, colorful strokes, highlighting each of the specific business qualities and entrepreneurial traits that turned Microsft's dreams into reality. Meet the early builders of Microsoft, and step inside the famous culture of loyalty, the storied "maniacal work ethic," and the hardcore world of reckless risk-taking that remains so integral to the computer giant's matchless and ongoing success. Here, up close and personal, Tsang introduces readers to twelve members of Microsoft's mythic first generation, each of whom has walked away from Microsoft as a multimillionaire. The collection spans a diverse group of creative geniuses and business wizards, from Bob O'Rear, employee number seven, who joined the team in 1977 and wrote the original MS-DOS program on the first IBM PC; to bestselling author Russell Borland who, after innocently answering a help-wanted ad for a technical copywriter in 1980, suddenly became the mouthpiece for an entire company, singlehandedly familiarizing the world with Microsoft products; to Trish Millines, who began as a software tester in 1988 and then blazed a trail and effected lasting change as a powerful advocate for ethnic diversity in the technological arena. Featuring candid appraisals of the idiosyncracies of software culture, fascinating portraits of the enigmatic Bill Gates, and rare photographs of the company's early days, Microsoft First Generation uncovers a range of surprising success secrets-and reveals, once and for all, exactly what makes Microsoft tick. |
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