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Planning Health Promotion Programs:

An Intervention Mapping Approach
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John Wiley & Sons, Jan 25, 2011 - Medical - 800 pages
This guide to the planning of health promotion programs uses the increasingly popular Intervention Mapping approach, a theory- and evidence-based interactive process that links needs assessment with program planning in a way that adds efficiency and improves outcomes. Students, researchers, faculty, and professionals will appreciate the authors’ approach to applying theories of behavior and social change to the design of coherent, practical health education interventions. Written by internationally recognized authorities in Intervention Mapping, the book explains foundations in Intervention Mapping, provides an overview of the role of behavioral science theory in program planning¾including a review of theories and how to assess theories and evidence¾and a step-by-step guide to Intervention Mapping, along with detailed case examples of its application to public health programs. Planning Health Promotion Programs is the second and substantially revised edition of the bestselling resource Intervention Mapping.
  

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Contents

Reader Objectives
Perspectives
The Need for a Framework for Intervention Development
Intervention Mapping Steps
Navigating the Book
Summary
Reader Objectives
Perspectives
Reviewing the Program Logic Model
Impact on Health Quality of Life Behavior and Environment
Impact on Change Objectives
Program Process
Selecting and Developing Measures
Design Issues
Reader Objectives
Perspectives

Core Processes for Intervention Mapping
Literature Review
Qualitative and Quantitative Methods
The Case of Child Restraint Devices
HIV Infection in Drug Users
Formulating Working Answers for Risk and Shifting Norms
Reader Objectives
Perspectives
Overview of Theories
Learning Theories
Health Belief Model HBM
ProtectionMotivation Theory PMT
Theory of Planned Behavior TPB
Current Developments in TPB
Theories of Goal Setting
Theories of Goal Directed Behavior
Theories of Automatic Behavior and Habits
Transtheoretical Model TTM of Behavior Change
PrecautionAdoption Process Model PAPM
Attribution Theory and Relapse Prevention
Attributional Retraining and Relapse Prevention
PersuasionCommunication Matrix PCM
Elaboration Likelihood Model ELM
Theories of SelfRegulation
Social Cognitive Theory SCT
SCT and Behavior Change
Reader Objectives
Perspectives
InterpersonalLevel Theories
Organizational Change Models and Theories
CommunityLevel Theories
Societal and Governmental Theories
Reader Objectives
Perspectives
Collaborative Planning and the Preassessment Phase
Conducting the Needs Assessment
Sources of NeedsAssessment Data
The Needs Assessment as a Risk Model
Community Capacity
Setting Priorities
Implications for Evaluation
Reader Objectives
Perspectives
Behavioral and Environmental Outcomes
Peformance Objectives
Personal and External Determinants
Matrix of Change Objectives
Creating a Matrix for Program Revision
Implications for Program Evaluation
Reader Objectives
Perspectives
Ideas About the Program
Identifying Theoretical Methods
Methods Selection
From Methods to Strategies
Where Have All the Objectives Gone?
Reader Objectives
Perspectives
Designing Culturally Relevant Program Materials
Creating the Initial Program Plan and Structure
Preparing Design Documents
Reviewing Existing Materials
Developing Program Materials
Pretesting Revising and Producing Program Components
Implications for Evaluation
Reader Objectives
Perspectives
Program Users and Linkage System
Performance Objectives for Adoption Implementation and Sustainability
Determinants of Program Use
Matrices and Plans for Promoting Program Use
Methods and Strategies for Dissemination
Adoption Implementation and Sustainability Plan
Implications for Program Evaluation
Reader Objectives
Matrices
Intervention TheoryInformed Methods and Practical Strategies
Creating a Coherent Program
Specifying Adoption and Implementation Plans
Generating an Evaluation Plan
Summary
Reader Objectives
Perspectives
Needs Assessment
Matrices of Change Objectives
TheoryInformed Methods and Practical Strategies
Program Design
Adoption and Implementation
Monitoring and Evaluation
Reader Objectives
Perspectives
Needs Assessment
Matrices of Change Objectives
Methods and Strategies
Program Design
Implementation
Evaluation
Summary
Reader Objectives
Perspectives
Needs Assessment
Matrices of Change Objectives
Methods and Strategies
Program
Adoption and Implementation
Evaluation Planning
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About the author (2011)

Guy S. Parcel, Ph.D., is M. David Low Chair in Public Health and John P. McGovern Professor in Health Promotion, The University of Texas at Austin, and an investigator in the Center for Health Promotion and Prevention, University of Texas Health Science Center at Houston, School of Public Health.

Gerjo Kok, Ph.D., is dean, faculty of psychology, and professor in applied psychology, The University of Maastricht, The Netherlands.

Nell H. Gottlieb, Ph.D., is professor, behavioral sciences, Center for Health Promotion, University of Texas Health Science Center at Houston, School of Public Health.

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