General Books, 2009 - 74 pages
This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1920 edition. Excerpt: ...If we felt and practised the responsibility to the fullest extent, Chevrolet dealers would be the most successful merchants imaginable. Being close to the public would bring that about. The relationship between the seller and the buyer would be different. The feeling of trust would be complete. Conditions would be ideal. There would be very little misunderstanding. There are a number of firms enjoying this much desired relationship with the public. John Wanamaker in New York is one. The Marshall Field store of Chicago is another. They enjoy what may be termed the complete confidence of the people of the city in which they do business. We might be pardoned in saying here that Chevrolet building standards and business methods are on this basis. From the very beginning we have sought the good will of both dealer and individual. We are building for permanency, and we want you, too, to do it. To insure this, it takes ideals and merchandise rendering honest return for the money invested. Your foundation must be based on proper dealing, satisfaction, courtesy, and consideration. Common Faults of Salesmen IF I were asked to point out the common faults of the average automobile salesman, I would say: He doesn't concentrate enough. He doesn't think enough. He doesn't know enough about the car he is selling. He is careless of his attire. He isn't resourceful enough. He doesn't make the proper approach. He is indifferent. He tires quickly. He doesn't work hard enough. He doesn't persevere. One could write a volume on the single sentence written above. The average salesman gives up too easily. He doesn't fight for business. He seems to forget that a sale is a match between two minds. You and I know a type of salesman who will walk up to one and say, "Do...
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