The Complete Idiot's Guide to MBA Basics

Front Cover
Penguin, 2003 - Business & Economics - 406 pages
8 Reviews
A revised edition of the popular classic, this title features updated topics to build MBA knowledge. Students and managers alike will learn about management skills, business operations, financial statements, marketing, product development, customer service, strategic planning, information management, and quality management.

Updated coverage includes global and international business, knowledge management, e-commerce, supply chain management, sales channel management, and financial integrity and ethics.
  

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This is all you need as a manager in a very simple way
MBA spoon feeding

Contents

The Seven Skills of Management
13
The Moving Parts of a Business
27
Leading the Charge
41
The Nuts and Bolts of Managing People and Teams
51
Making Decisions About Resources and Operations
63
Economic Indicators
81
Operations Management
91
Analytical Tools and Some
103
Managing Marketing for Maximum Sales
233
Who Are Your Customers Anyway?
249
The Five Ps of Marketing
263
You Can Understand Advertising
275
Selling to Customers and Keeping Them Happy
287
Pioneers at Work
299
Steering the Business into the Future
309
Information Please
327

Budget Basics
125
Managing Money Accounting and Finance
139
Income and Cash Flow
155
Income and Cash Flow
156
financial Analysis
167
Accounting Systems
183
Making Investment Decisions
199
The Financial Markets
215
Productivity and Quality
343
Entrepreneurship
361
Finding Financing
367
Corporate Ventures
373
Business Law and Ethics
375
About Business Ethics
383
Index
391
Copyright

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Page 408 - This paper is based on portions of my dissertation at the Leonard N. Stern School of Business at New York University.

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About the author (2003)

Tom Gorman is a business book author and collaborator. He holds an MBA from NYU and is former director of editorial services at DRI/McGraw-Hill, where he edited the monthly "Forecast of the US Economy," Hes the author or editor of hundreds of articles, analyses, white papers, and speeches and the author of the DRI chief economists statement before the Joint Economic Committee of the U.S. Congress, along with "The Complete Idiots Guide to MBA Basics, Second Edition," and "The Complete Idiots Guide to Economics,

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