books.google.com - The causes and the effects of globalization are hotly disputed and the book aims to present the range of arguments in a clear and balanced way. However, arguing that variation is as characteristic of globalization as standardization, the book stresses the necessity for a bottom-up, comparative analysis....http://books.google.com/books/about/Globalization.html?id=QUV4TsnAA88C&utm_source=gb-gplus-shareGlobalization
