Why Killer Products Don't Sell: How to Run Your Company to a New Set of Rules
Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don?t Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different ?Buying Cultures? and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company?s product mix (?offering? vs ?buying culture?), and a transformation approach to optimize sales and improve competitiveness.
13 pages matching Crossing the Chasm in this book
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Review: Why Killer Products Don't Sell: How to Run Your Company to a New Set of RulesUser Review - Michal Łaszczyk - Goodreads
It's just plain boring Read full review
Review: Why Killer Products Don't Sell: How to Run Your Company to a New Set of RulesUser Review - John - Goodreads
I dont read many business books - instead I carefully circulate and choose so that I can not just learn but use the materials. This is one such book. EXCELLENT Read full review
Some killer products really dont sell
Its not how you sell but how customers buy
If they are buying are you selling?
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