Why Killer Products Don't Sell: How to Run Your Company to a New Set of Rules

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John Wiley & Sons, Jan 20, 2009 - Business & Economics - 194 pages
3 Reviews
Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don?t Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different ?Buying Cultures? and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company?s product mix (?offering? vs ?buying culture?), and a transformation approach to optimize sales and improve competitiveness.

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Review: Why Killer Products Don't Sell: How to Run Your Company to a New Set of Rules

User Review  - Michal Łaszczyk - Goodreads

It's just plain boring Read full review

Review: Why Killer Products Don't Sell: How to Run Your Company to a New Set of Rules

User Review  - John - Goodreads

I dont read many business books - instead I carefully circulate and choose so that I can not just learn but use the materials. This is one such book. EXCELLENT Read full review

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Contents

Some killer products really dont sell
1
Its not how you sell but how customers buy
11
If they are buying are you selling?
29
Copyright

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