Mission, Inc.: The Practitioners Guide to Social Enterprise

Front Cover
Berrett-Koehler Publishers, Jan 1, 2009 - Business & Economics - 187 pages
4 Reviews
Business has the power to change the world, but some businesses embrace that opportunity more aggressively than others do. Social enterprises put their change mission first – what they sell or what service they provide is a means to accomplishing a larger goal, rather than an end in itself. Their front-and-center commitment to doing good makes social enterprises immensely attractive. But if you want to run one successfully, you have to manage a tricky balancing act. How can you be as efficient as any of your for-profit or nonprofit competitors while at the same time staying true to your social purpose? In this groundbreaking guide, social entrepreneurs Kevin Lynch and Julius Walls draw on their own extensive experiences and those of twenty other social enterprise leaders to focus on the fundamental blocking and tackling tactics that make the difference between success and failure. Exploring the many paradoxes that can hamstring social enterprises, the authors explain how starting and running a social enterprise requires leaders to adopt an entirely different mindset and often a wholly different perspective on the day-to-day choices they’re forced to make. Likewise, Walls and Lynch help readers grapple with a different set of expectations from employees, investors, customers, and the community. For social enterprise practitioners, these expectations present an added layer of difficulty – but they can also offer unique advantages, which the authors explain how to leverage. Whether readers are looking for guidance on finding and hiring talent, marketing, finances, or scaling, this practical, accessible guide offers clear and compelling answers that light the way.
  

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Review: Mission, Inc.: The Practitioners Guide to Social Enterprise

User Review  - Bryan Hutchison - Goodreads

A decent read for anyone in or looking at starting a non-profit/social enterprise. Read full review

Review: Mission, Inc.: The Practitioners Guide to Social Enterprise

User Review  - Jeffrey Trull - Goodreads

I really enjoyed this book and the perspectives offered by the authors. They covered a lot of interesting points that aren't obvious to those just starting with social entrepreneurship. Including stories from other social enterprise founders make it more interesting and helpful for me, too. Read full review

Contents

The Most Successful Business on Earth
1
1 The Ten Paradoxes of Social Enterprise
17
Balancing Impact and Profit
29
Choosing the Right Structure
39
Working with Discipline
53
Creating Financial Health
65
Hiring the Best People
81
Marketing on Higher Ground
99
Expanding Sensibly
141
Caring for Yourself
157
Epilogue
171
Contacts
173
Notes
175
Index
180
About Social Venture Network
185
About the Authors
186

Leaning the Enterprise
113
Measuring Success
129

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About the author (2009)

Kevin Lynch (1918-1984) studied with Frank Lloyd Wright at Taliesin and later obtained a Bachelor of City Planning degree from MIT. After a long and distinguished career on the faculty of the MIT School of Architecture and Urban Planning, he was named Professor Emeritus of City Planning.

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