The Scientific Foundation of Social Communication: From Neurons to RhetoricThe purpose of this book is to review and apply modern findings that provide theoretical, critical, and practical insights into rhetoric's classical canons of invention, arrangement, style, memory, and delivery. Collectively, the still-vibrant canons address persuading, informing, and pleasing audiences, although they also embody many other pedagogical and communication orientated purposes. However, the text is not bound by the canons, because findings are also related to a wide range of contemporary communication doctrines and scholarly perspectives. Hence a postmodernist may benefit from examining how schema theory is useful in explaining the formation of epistemes while a classic scholar can find valuable new insight into how the ancients' mnemonic systems operate. This book is an outstanding research tool with over 1,800 scientific and humanistic sources that are directly related to issue like linguistic relativity, lexical access, symbols and semantic association, argument as movement, decision-making processes, stylistic tools, audience analysis, and a host of other rhetoric and communication issues. |
Common terms and phrases
ability activity addition Alexander allow and/or appears areas argument assemblies associated attention become behavior brain capacity categorical changes Chapter classical conditioning cognitive communication complex conscious cortical course create cues distinct effects elements emotional employ encoding episodic episodic memory et al evidence examine example existence experiences explicit expressive fact factors frontal functions given human idea implicit indicate influence inputs integration interact involved Journal language learning linguistic lobe logicoemotional maintain meaning memory systems motor nature neuronal notes object occurs operate outputs patterns perceptual play priming processing produce Psychology reasoning recall relationships responses rhetorical roles schema seen semantic sensory share similar skills social specific speech stimuli story structures studies subjects symbols tasks template temporal thalamus theory thought visual