The Mirror Makers: A History of American Advertising and Its Creators

Front Cover
University of Illinois Press, 1984 - Business & Economics - 383 pages
6 Reviews
Stephen Fox explores the consistently cyclical nature of advertising from its beginning. A substantial new introduction updates this lively, anecdotal history of advertising into the mid-1990s. --Publisher.
  

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Review: The Mirror Makers: A History of American Advertising and Its Creators

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Contents

Advertising Prehistory The Nineteenth Century
13
The Age of Lasker
40
High Tide and Green Grass The Twenties
78
Depression and Reform
118
The Second Boom
172
The Creative Revolution
218
Real Reform New Images in the Mirror
272
The 1970s The Cycle Never Stops
314
The Ten Largest Agencies in US Billings 19451995
331
Manuscript Collections
335
Abbreviations of Sources
337
Chapter Notes
338
Index
373
Copyright

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About the author (1984)

Stephen Fox is an independent scholar who lives in Massachusetts. He has written such highly praised books as "The Mirror Makers: A History of American Advertising and Its Creators" and "Blood and Power: Organized Crime in Twentieth-Century America.

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