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Ignore a number of the reviews below. Some 'reviewers' seem to have a problem with it being dull. Well, here's a suggestion: if you don't want to read academic textbooks, maybe a university degree isn't for you.
This is a great book, I use it all the time. It offers an invaluable insight into social research techniques, and covers all the basics.
 

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This is a nice book to be used in research, i have gained a lot through brousing some of the papers in this book

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great book studying sociology

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This is a very good book in explaining how to determine your unit of analysis for your own research

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All reviews - 13
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All reviews - 13
Editorial reviews - 0

All reviews - 13