Understanding Media: The Extensions of Man

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Routledge, 2001 - Social Science - 392 pages
22 Reviews
When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

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Review: Understanding Media: The Extensions of Man

User Review  - Philip Sugai - Goodreads

A true classic, and vital reading for anyone interested in understanding the impact and importance of different media channels on human behavior. McLuhan's writing style is brilliant and there are ... Read full review

Review: Understanding Media: The Extensions of Man

User Review  - Chris - Goodreads

Wrote a thesis about this. McLunhan made the point in this book, before anyone else, that each technology has its own agenda based on its effects on our lives, independent of whatever we think we're ... Read full review

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About the author (2001)

Marshall McLuhan (1911-1980) Communications theorist, born in Canada. He is known as the original "high guru" of media culture and appeared in Woody Allen's Annie Hall as himself.

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