The Dartnell direct mail and mail order handbook

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Dartnell Corp., 1965 - Business & Economics - 1102 pages
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Contents

PART 1
21
The Basic Elements of Direct Mail
36
Basic Applications of Direct Mail
53
Copyright

40 other sections not shown

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JSTOR: Handy Addition
The Dartnell DIRECT MAIL AND MAIL ORDER HANDBOOK, by Richard S. Hodgson (Chicago, III.: The Dartnell Corporation, 1964. Pp. 1092. $17.50. ...
links.jstor.org/ sici?sici=0022-2429(196504)29%3A2%3C103%3AHA%3E2.0.CO%3B2-F

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