Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time

Front Cover
John Wiley & Sons, Mar 25, 2010 - Business & Economics - 272 pages
20 Reviews
The best guide to using Twitter to market to consumers-revised and better than ever

Since 2006, forward-thinking companies like Apple, JetBlue, Whole Food, and GM have discovered the instant benefits of leveraging social media site Twitter to reach consumers directly, build their brand, and increase their sales. Some companies have whole teams of specialists whose only job is to respond to the tweets of consumers.

In this revised and updated edition of "Twitter Power, " online marketing guru Joel Comm explores the latest trends in how businesses and marketers can integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness of their product or service, and even handle negative publicity due to angry or disappointed customers.Updated with thirty percent new material, including all the latest business applications for TwitterIncludes new, recent case studies of companies at the forefront of the Twitter movementHelps you develop your own social networking strategy to meet your specific business needs

"Twitter Power" is a must-have resource for any business leader who wants to keep up with the social media movement.

  

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Review: Twitter Power: How to Dominate Your Market One Tweet at a Time

User Review  - Amanda - Goodreads

Even though a lot of the information in this book was out-of-date (to be expected when social media changes so frequently), I was able to get a lot of good information and ideas for a current work ... Read full review

Review: Twitter Power: How to Dominate Your Market One Tweet at a Time

User Review  - AL Kessler - Goodreads

It has some good ideas in it, but it's not the best one I've read in regards to marketing for Twitter. Since it was written in 2010, there's a lot of leg work I have to do to see how much is still accurate in terms of 3rd party applications and such. Read full review

Contents

An Introduction to the Social Media
1
What Is Twitter and Why Is It So Powerful?
24
Getting Started the Right Way on Twitter
31
for Twitter
63
Sending Your Very First Tweet
72
The Art of the Tweet
104
The Magic of Connecting with Customers
137
Leveraging Twitter for Team
151
Reinforce the Core Message
175
Leveraging the Power of Twitter to Drive
183
Quick Ways to Make Money on Twitter
208
Beyond Twitter com ThirdParty Tools
218
Building Powerful Solutions on
231
Power Twitterers
246
Conclusion
253
Other Books by Joel Comm
259

Using Twitter to Help Build Your Brand
159

Common terms and phrases

About the author (2010)

Joel Comm is one of the world's leading new media marketing strategists and has been creating profitable web sites since 1995. He is an in-demand speaker at marketing and personal development conferences and is also the author of The AdSense Code, a New York Times and BusinessWeek bestseller.
Visit www.joelcomm.com for more information.

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