Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time (Google eBook)

Front Cover
John Wiley & Sons, Mar 25, 2010 - Business & Economics - 272 pages
35 Reviews
The best guide to using Twitter to market to consumers-revised and better than ever

Since 2006, forward-thinking companies like Apple, JetBlue, Whole Food, and GM have discovered the instant benefits of leveraging social media site Twitter to reach consumers directly, build their brand, and increase their sales. Some companies have whole teams of specialists whose only job is to respond to the tweets of consumers.

In this revised and updated edition of Twitter Power, online marketing guru Joel Comm explores the latest trends in how businesses and marketers can integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness of their product or service, and even handle negative publicity due to angry or disappointed customers.

  • Updated with thirty percent new material, including all the latest business applications for Twitter
  • Includes new, recent case studies of companies at the forefront of the Twitter movement
  • Helps you develop your own social networking strategy to meet your specific business needs

Twitter Power is a must-have resource for any business leader who wants to keep up with the social media movement.

  

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Easy to read, great examples. - Overstock.com
The advice is simplistic and vague. - Goodreads
A lot of good tips and websites. - Goodreads
Replying was one of the author's core promotion tips. - Goodreads

Review: Twitter Power: How to Dominate Your Market One Tweet at a Time

User Review  - Amanda - Goodreads

Even though a lot of the information in this book was out-of-date (to be expected when social media changes so frequently), I was able to get a lot of good information and ideas for a current work ... Read full review

Review: Twitter Power: How to Dominate Your Market One Tweet at a Time

User Review  - Lyndie Blevins - Goodreads

I was attracted to this book because... This book was released in 2009 as I entered into the writing world. I and no idea what Twitter was and how to use social media with my writing. It took me 3+ ... Read full review

Contents

How to Dominate Your Market One Tweet at a Time Chapter 1 An Introduction to the Social Media Landscape
1
How to Dominate Your Market One Tweet at a Time Chapter 2 What Is Twitter and Why Is It So Powerful?
24
How to Dominate Your Market One Tweet at a Time Chapter 3 Getting Started the Right Way on Twitter
31
How to Dominate Your Market One Tweet at a Time Chapter 4 Building a Following on Twitter
76
How to Dominate Your Market One Tweet at a Time Chapter 5 The Art of the Tweet
104
How to Dominate Your Market One Tweet at a Time Chapter 6 The Magic of Connecting with Customers on Twitter
137
How to Dominate Your Market One Tweet at a Time Chapter 7 Leveraging Twitter for Team Communication
151
How to Dominate Your Market One Tweet at a Time Chapter 8 Using Twitter to Help Build Your Brand
159
How to Dominate Your Market One Tweet at a Time Chapter 11 Beyond Twittercom ThirdParty Tools You Will Want to Know About
218
How to Dominate Your Market One Tweet at a Time Chapter 12 Building Powerful Solutions on Top of the Twitter Platform
231
How to Dominate Your Market One Tweet at a Time Chapter 13 Putting It All Together
236
How to Dominate Your Market One Tweet at a Time Chapter 14 Power Twitterers
246
How to Dominate Your Market One Tweet at a Time Conclusion
253
How to Dominate Your Market One Tweet at a Time Directory of Twitterers
255
How to Dominate Your Market One Tweet at a Time Other books by Joel Comm
259
How to Dominate Your Market One Tweet at a Time Index
261

How to Dominate Your Market One Tweet at a Time Chapter 9 Leveraging the Power of Twitter to Drive Behavior in Your Followers
183
How to Dominate Your Market One Tweet at a Time Chapter 10 Quick Ways to Make Money on Twitter
208

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About the author (2010)

Joel Comm is one of the world's leading new media marketing strategists and has been creating profitable web sites since 1995. He is an in-demand speaker at marketing and personal development conferences and is also the author of The AdSense Code, a New York Times and BusinessWeek bestseller.
Visit www.joelcomm.com for more information.

Bibliographic information