Visionary LeadershipWarren Bennis writes,the bookfills me with equal amounts ofadmiration and envy. For the first time ever, Nanus defines for uswhat 'the vision thing' is all about. Successful leaders know that nothing drives an organization like anattractive, worthwhile, achievable vision for the future.Leadership expert and best-selling author Burt Nanus finally showswhy vision is the key to leadership and demonstrates how any leadercan use a logical, step-by-step process to create and implement apowerful new sense of direction in his or her organization. Designed for individual leaders to develop their own visionstatement, this book guides readers through the mechanics offorming a vision, guidelines for developing the scope of thevision, and processes for implementing that vision. Visionary Leadership is an indispensable guide for leaders at alllevels, from top executives to heads of divisions and departments,from large corporations to small businesses, from manufacturing andservice organizations to government and nonprofit institutions. |
Contents
The Vision Audit | 43 |
The Vision Scope | 61 |
The Vision Context | 78 |
Copyright | |
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advertising agencies alternative Bill Gates brand names challenge change agent Chapter commitment competitive competitors consumerist costs culture decade decisions demand for pet develop diet foods dogs dream environmental expected external environment future growth Helmut Kohl ideas implement important Increased innovative investment major changes managers market share measures of success ment mental model Nanus operating opportunities orga organization organization's organizational parent company parks percent perhaps personal computer pet food business pet food industry pet food market Pet Foods example pet owners pet ownership possible Prime Pet Foods product lines programs Regis University responsible right vision role scenario sense of direction shelf space skills stakeholders strategy supermarkets T. S. Eliot Table Ted Turner tion tional United values vision statement visionary leaders visionary leadership Warren Bennis Wayne Huizenga workers