Brothers of Iron

Front Cover
Sports Publishing LLC, 2006 - Biography & Autobiography - 305 pages
3 Reviews
In the depths of the Great Depression a scrawny, dirt-poor Jewish kid with a seventh-grade education picked up a barbell and got hooked on weight training. Building his muscles gave him confidence and hope for a better life. He pledged to make the great, transforming power of strength training available to everyone and to give bodybuilding all the glory it deserved.The kid, Joe Weider, enlisted his younger brother Ben in his quest, and together the Weider brothers accomplished things much bigger than Joe's boyhood dreams. The little muscle magazine Joe started, working at his family's dining room table, grew into a publishing empire. From a backyard barbell business, Joe and Ben built equipment and food supplement companies each as big as Weider Publishing. And they transformed bodybuilding into a hugely successful sport, organized under one of the largest and best-run athletic federations in the world.The Weider brothers are heroes to bodybuilders and fans all over the world. They're heroes because they're revolutionaries. The Weiders changed the way people think about exercise, health, and what makes a body beautiful. They changed the world and Brothers of Iron tells their fascinating story.
  

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Review: Brothers of Iron: How the Weider Brothers Created the Fitness Movement and Built a Business Empire

User Review  - Navarra - Goodreads

Having been a bodybuilder for 20+ years, I found the subject material and Weider history fascinating. The almost constant "back-patting" got a little tiring, even though back patting is due to these ... Read full review

Review: Brothers of Iron: How the Weider Brothers Created the Fitness Movement and Built a Business Empire

User Review  - Danielle - Goodreads

Their history crossed my own, that is why their book was of interest to me. Their account is too self galvanizing. Fact remains that they were a team to be reckoned with. Read full review

Selected pages

Contents

Born With a Barbell in My Hands
1
Rabbi Joe
22
Magazine Man
38
Opening Shots
59
Jersey Joe
85
The Rise Fall and ReRise of Weider Publishing
104
Man in Motion
128
Joe and Arnold
154
Oscars Golden Key
205
Weiders World
232
Realizing My Impossible Dreams
254
Valedictory
284
IFBB Roll of Honor
289
Acknowledgments
296
Index
299
Copyright

Golden Age in the Golden State
181

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