Hard Rain: Our Headlong Collision with Nature

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Still Pictures Moving Words, 2009 - Environmental responsibility - 167 pages
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Bob Dylan's poem-song of 1962, written at the height of the Cuban Missile Crisis, is often thought to be a protest song about nuclear war. But Dylan refuted this in an interview saying It's not atomic rain, it's not fallout rain... I just] mean some sort of end that's just got to happen. And photographer Mark Edwards shows us a new ending in no uncertain terms with his piercing, disturbing images of the ghastlier aspects of human experience in a damaged environment. Part of the poetry's wonder is that it can be interpreted in so many ways, including as a protest against racism, but it really does seem to speak very clearly of environmental damages. More importantly it expresses so beautifully the rage and pain we must all feel at all kinds of injustice and wanton destruction, and in the early 21st century, humanity's bashing of the planet's natural resources is forward in our minds

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About the author (2009)

Mark Edwards, Ph.D. has authored both a business and science best-seller and Green Algae Strategy was awarded the 2009 IPPY Gold Medal for the "Best Science Book." Mark serves as professor strategic marketing and sustainability at Arizona State University. His training includes engineering, oceanography and meteorology, U.S. Naval Academy and a MBA and PhD in marketing. Mark invented a series of advanced metrics including 360 Feedback and has worked with senior executives at many of the largest food, transportation and utility and energy firms over the past three decades. Mark serves on several boards of directors for green food and energy firms and writes and speaks on sustainable and affordable food and energy production. He also leads the Green Independence Alliance which is dedicated to three freedoms: hunger, oil imports and climate change.

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