Research Paradigms, Television, and Social Behaviour
Joy Keiko Asamen, Gordon L. Berry
SAGE Publications, Oct 14, 1997 - Language Arts & Disciplines - 440 pages
This book provides an understanding of television research from both the quantitative and qualitative perspectives. It systematically analyzes the various research paradigms used in the study of televison, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium. The information is presented in a straightforward and engaging style, and concrete step-by-step examples of how to conduct major research and evaluation projects are provided.
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Quantitative Research Paradigms
Designing Experiments on Television
QuasiExperimental Research on Television
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action adult African Americans African self-consciousness aggressive behavior assess audience Barney & Friends Barney and Friends Barney episodes Barney viewing black autonomy Broadcasting causal child cognitive Communication Research Comstock concept conducted content analysis control group correlation cultural educational effects of television empiricism ethnic example experimental exposure external validity field experiment films Friends episodes gender Gerbner hermeneutic Huesmann hypotheses impact of television individual influence interaction interpretive interpretive communities involved issues Journal learner learning major mass media measures methods natural experiment observed paradigms participants perspective portrayals posttest preschool pretest Psychology qualitative qualitative research quantitative questions ratings relationship response role sample scores self-concept self-esteem Sesame Street Singer social behavior specific statistical conclusion validity stereotypical stimuli survey television content television programs television research television viewing television violence television's theory tion types University variables viewers watching