Research Paradigms, Television, and Social Behaviour

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Joy Keiko Asamen, Gordon L. Berry
SAGE Publications, Oct 14, 1997 - Language Arts & Disciplines - 440 pages
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This book provides an understanding of television research from both the quantitative and qualitative perspectives. It systematically analyzes the various research paradigms used in the study of televison, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium. The information is presented in a straightforward and engaging style, and concrete step-by-step examples of how to conduct major research and evaluation projects are provided.

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Contents

Quantitative Research Paradigms
37
Designing Experiments on Television
67
QuasiExperimental Research on Television
109
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About the author (1997)

Dr. Asamen received her doctorate in educational psychology, specializing in counseling psychology. She came to Pepperdine University after five years in psychiatric research at the Veterans Administration Medical Center in Brentwood and the UCLA Neuropsychiatric Institute. Her teaching interests are in areas of research methods and data analysis. She is a licensed psychologist in California.

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