Noel Capon is Professor of Business at Columbia University's Graduate School of Business. He is the director for Columbia's executive training programs in Key Account Management, Sales Management, and Competitive Marketing Strategy. He also teaches and consults to major corporations throughout the world. With James M. Hulbert, he coauthored the recently published "Marketing Management in the 21st Century." Visit Professor Capon online at www.keyaccountmanagement.com.
Managing Marketing in the 21st Century: Developing and Implementing the Market Strategy