The Facebook Effect: The Inside Story of the Company That Is Connecting the World (Google eBook)

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Simon and Schuster, Jun 8, 2010 - Business & Economics - 384 pages
43 Reviews
IN LITTLE MORE THAN HALF A DECADE, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects—even becoming instrumental in political protests from Colombia to Iran.

Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook’s key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company’s remarkable ascent. This is the Facebook story that can be found nowhere else.

How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.

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Review: The Facebook Effect: The Inside Story of the Company That is Connecting the World

User Review  - Simon Taylor - Goodreads

Make no mistake. If you want a definitive history of Facebook, this is it. Kirkpatrick really does have unprecedented access to the business, to Zuckerberg and to the major players of the day, Sean ... Read full review

Review: The Facebook Effect: The Inside Story of the Company That is Connecting the World

User Review  - Troy Blackford - Goodreads

This was an in-depth and fascinating account of Facebook from creation up through to 2010. The author spent a huge amount of time actually hanging out at the company and interviewing dozens of people ... Read full review

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The Facebook Effect
The Platform
Making Money
Facebook and the World
Changing Our Institutions
The Evolution of Facebook
The Future
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About the author (2010)

David Kirkpatrick was for many years the senior editor for internet and technology at Fortune magazine. While at Fortune, he wrote cover stories about Apple, IBM, Intel, Microsoft, Sun, and numerous other technology subjects. Beginning in 2001, he created Fortune’s Brainstorm conference series. More recently, he organized the Techonomy conference on the centrality of technology innovation for all human activity. He is a member of the Council on Foreign Relations and appears frequently on television, radio, and the Internet as an expert on technology.

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