books.google.com - Moral claims not only purport to be true, they also purport to guide our choices. This book presents a new theory of normative judgment, the "standard-based theory," which offers a schematic account of the truth conditions of normative propositions of all kinds, including moral propositions and propositions...http://books.google.com/books/about/Morality_Normativity_and_Society.html?id=RUicWaTjPJUC&utm_source=gb-gplus-shareMorality, Normativity, and Society