Business Research MethodsThis text offers coverage of the fundamentals of research concepts and practical applications. |
Contents
The ManagerResearcher Relationship | 19 |
CASES | 26 |
Addressing Management Problems with | 28 |
Copyright | |
44 other sections not shown
Common terms and phrases
analysis answer approach asked attitudes behavior bias bibliographic databases business research causal Chapter CityBus cluster cluster sampling coding complete CompleteCare concepts conduct construct control group cost data collection data mining data warehouse database decision defined dependent variable develop discussed employees error estimate ethical evaluation example Exhibit experiment experimental exploratory factors focus group hypothesis instrument internal internal validity Internet investigative questions Jason KNSD Likert scale management dilemma management question measurement questions ment method MindWriter Myra nominal data nonprobability sampling objective observation operational definitions percent population pretest probability sampling problem procedures questionnaire random reference relationship research design research process research question respondent scale scores selected self-administered simple random sample sources specific sponsor standard statistical strategy stratified sampling subjects techniques tion topic types validity variables