Business research methods

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Irwin/McGraw-Hill, 2001 - Business & Economics - 798 pages
2 Reviews
Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.

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Contents

PA R T I 2 Addressing Management Problems with
28
KEY TERMS 24 Driving for Safe Profits 38
58
Company Database StripMining
74
Copyright

38 other sections not shown

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