Business research methods
Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.
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Review: Business Research Methods with CDUser Review - Goodreads
It's about research.
Review: Business Research Methods with CDUser Review - Stephen - Goodreads
READ DEC 2008 Good overview of the research process written in a way that applies to business research. Read full review
PA R T I 2 Addressing Management Problems with
KEY TERMS 24 Driving for Safe Proﬁts 38
Company Database StripMining
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