Advanced Presentations by Design: Creating Communication that Drives Action

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John Wiley & Sons, Nov 3, 2008 - Business & Economics - 224 pages
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Advanced Presentations by Design overturns much of the conventional wisdom and practice for creating presentations. Based on over 200 research studies from the fields of communication, marketing, psychology, multimedia, and law, it provides fact-based answers to critical questions about presentation design, including how to adapt your presentation to different audience personality preferences, what role your data should play and how much of it you need, how to turn your data into a story, and how to design persuasive yet comprehensible visual layouts.
  

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Review: Advanced Presentations by Design: Creating Communication That Drives Action

User Review  - Roger K. - Goodreads

This book should be required reading for anyone before they touch another presentation. While the author's website (www.extremepresentation.com) has much of the information in this book, the level of ... Read full review

Contents

Title Page
Acknowledgements
The Extreme
PART IPOLITICS
Chapter 2Setting a Measurable Objective for Your Presentation
RHETORIC
Chapter 6 Sequencing Your Evidence
PART IV GRAPHICS
Graphics Charts Color
POLITICS AND METRICS AGAIN
Design?
Further Reading
E 1000 Good Books
Index
Copyright

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About the author (2008)

Dr. Andrew Abela is an authority on designing presentations of complex and controversial information. He is currently an associate professor of marketing at the Catholic University of America in Washington, DC. He was the founding managing director of the Marketing Leadership Council, and is a former McKinsey and Company consultant. He provides presentation training and consulting to leading corporations and governmental agencies.

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