Social Communication in Advertising: Consumption in the Mediated Marketplace

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William Leiss, Jackie Botterill
Psychology Press, 2005 - Business & Economics - 683 pages
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Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three.

The third edition includes:

* discussion of new technologies and issues, from the Internet to globalization

* updated and expanded examples and illustrations

* revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice

 

  

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Contents

Introduction
3
From Traditional to Industrial Society
33
Advertising in the Transition from Industrial
67
Advertising and the Development of Communications Media
93
Advertising and the Development of Agencies
123
The Structure of Advertisements
161
Goods as Communicators and Satisfiers
225
Media in the Mediated Marketplace
333
Tensions at Play in Advertising Design
411
The Mobilization of the Yuppies and Generation X
453
Negotiated Messaging for Generation X
481
Mobilizing the Culturati
519
The Fifth Frame
563
Issues in Social Policy
581
References
637
Index
661

Globalization and Unbundling
369

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About the author (2005)

William Leiss is Professor of Policy Studies at Queen's University.

Stephen Kline is Professor of Communication at Simon Fraser University.

Sut Jhally is Professor of Communications at the University of Massachusetts, Amherst and founder and executive director of The Media Education Foundation.

Jacqueline Botterill is a Lecturer at the University of East London.

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