Social Communication in Advertising: Consumption in the Mediated Marketplace
William Leiss, Jackie Botterill
Psychology Press, 2005 - Business & Economics - 683 pages
Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three.
The third edition includes:
* discussion of new technologies and issues, from the Internet to globalization
* updated and expanded examples and illustrations
* revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice
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From Traditional to Industrial Society
Advertising in the Transition from Industrial
Advertising and the Development of Communications Media
Advertising and the Development of Agencies
The Structure of Advertisements
Goods as Communicators and Satisfiers
Media in the Mediated Marketplace
Globalization and Unbundling
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