The Way We'll be: The Zogby Report on the Transformation of the American Dream

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Random House, 2008 - Business & Economics - 235 pages
22 Reviews
According to super pollster John Zogby, whom "The Washington Post" calls "the maverick predictor," the conventional wisdom about the United States-that we're isolated from the world, politically fragmented, and inclined toward material pleasure-isn't just flawed; it may be 180 degrees from the truth. In this far-reaching and illuminating look at contemporary American life, Zogby reveals nothing less than "The Way We'll Be." Drawing on thousands of in-depth surveys conducted especially for the book, Zogby points out where we're headed-politically, culturally, and spiritually.
The American dream is in transition; it is rapidly being redefined by four meta-movements: living with limits as consumers and citizens; embracing diversity of views and ways of life; looking inward to find spiritual comfort; and demanding authenticity from the media, our leaders, and leading institutions. Spearheaded by today's eighteen-to-twenty-nine-year-olds-the "First Global" generation-Americans are becoming more internationalist, consensus-oriented, and environmentally conscious and less willing to identify themselves by the things they do to earn or spend their money. But this is more than a youth tide. Americans of all ages are moving beyond old divides-red state/blue state, pro-life/pro-choice, beer drinker/wine connoisseur-to form a new national consensus that will shape the nation for decades to come.
Zogby's cogent analysis of the data yields an astonishing perspective on Americans' thoughts, feelings, and beliefs, now and in coming years. Understanding this emerging reality will be key for
- leaders in all fields who want to reach audiences that are more media-savvy, better informed, and more technologically enabled than ever before
- individuals in search of rewarding and fulfilling careers in tomorrow's growth fields
- politicians and CEOs looking to marry policies and practices to the rising demand for social responsibility
- anyone who wants to market to the emerging new American consensus
Beyond telling a fascinating story, the conclusions in this book are a must-read for everyone from Main Street to Madison Avenue to Capitol Hill. Filled with expert analysis and insight from one of today's most successful predictors and trend spotters, "The Way We'll Be" will redefine how we view America's future.

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Review: The Way We'll Be: The Zogby Report on the Transformation of the American Dream

User Review  - Keith Brooks - Goodreads

Polls and opinions and the sad state of the US. Read back to back with Luntz Words that Work and you can understand much of what is wrong in the US. Read full review

Review: The Way We'll Be: The Zogby Report on the Transformation of the American Dream

User Review  - James (JD) Dittes - Goodreads

What I liked about this book was the enthusiasm with which Zogby gathers and analyzes numbers. Some of the data--particularly about "Kerry voters" and "Bush voters" seems dated now, but I think he's ... Read full review

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About the author (2008)

John Zogby is the president and CEO of Zogby International, whose many media and business clients include Reuters, NBC News, MSNBC, the "New York Post," C-SPAN, Gannett News Service, IBM, MetLife, and Microsoft. He is a regular contributor to network television news broadcasts and has been a frequent guest on "Today," "Hardball with Chris Matthews," and "The Daily Show with Jon Stewart." His writing has appeared in many publications, including "The New York Times" and "The Wall Street Journal." A frequent lecturer and panelist, he is married to Kathleen Zogby, a retired special education teacher, and has three sons, Jonathan, Benjamin, and Jeremy. He lives in Utica, New York.

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