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Trust famous professional skateboarder Tony Hawk to take you on a zooming journey in this autobiographical spin that whirls from his first wheels to his chief executive desk. He discusses his background through colorful personal experiences and offers business advice on “how to sell celebrity…without selling out.” Hawk peppers his book with amusing short stories and email snippets from both ardent enthusiasts and ranting critics. His casual, honest, good-humored personality spills onto the page, but expect to be inspired rather than educated. Although some of his career advice seems far off or irrelevant for the typical entrepreneur, his book certainly contains useful marketing advice. getAbstract applauds Hawk’s energized spirit and recommends his saga to advertising managers, marketing directors, individuals with avant-garde dreams of reaching the top, and, of course, adrenaline junkies – because it’s not just a read, it’s a ride.
More about this book:
https://www.getabstract.com/summary/14108/how-did-i-get-here.html
 

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This is not only a business book, but a story, actually a drama in many parts, that provides a behind-the-scenes glimpse into the life of a most unique man. One who has been able to somehow
bridge the gap between a very structured corporate world and a very anarchistic and sometimes rebellious youth market with great accuracy and success.
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In many ways, you've seen this story before - you know, the typical rare planetary alignment of a kid with ridiculously supportive parents, the right amount of obsessiveness... the hyper overachieving computer nerd with an abundance of natural athletic talent and endless energy. Add to that a little self-made luck, and you have a true success story in the making. I use "in the making," as it is obvious that Mr. Tony Hawk is far from finished with the story.
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There is a certain freshness to this book, I think primarily due to it actually being written by Tony and his family, no professional "hired hand" writers involved. You can immediately feel and sense the nights that Tony, his sister Pat, and brother Steve must have spent together either in each others presence or in emails and drafts, organizing, reorganizing, writing, re-writing, checking grammar, reviewing punctuation and everything else that goes into creating a book of top form.
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This book might best be described as a "business autobiography," one filled with fun and very interesting experiences that drive along a good narrative, while providing a reasonable amount of insight into the strategies of marketing a bigger-than-life image and the vast array of product attached to it. The product in this case, in addition to skateboards and apparel, runs the gamut from philanthropic endeavors to television cartoons and radio shows, 30 million copy selling video games, Internet startups, and world tours with enough equipment and semi trailers to rival that of the largest of rock concerts. Through it all, we see how Tony successfully navigates the fine line between celebrity, businessman, and "core" skater, without "selling out" to any side.
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This is a great read. If you're even remotely interested in the action-sports industry, or possibly a pro skater looking for some sound advice in handling, or how not to handle your business affairs, or just a young kid wanting to know what it takes to "be like Mike, 'er, Tony", you can't go wrong with this book. I loved it. I'm sure you will too.
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Please see Amazon.com for longer and more detailed review.
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Aurek Brillowski, Park Cities Media
 

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