Jeans: A Cultural History of an American Icon

Front Cover
Gotham Books, 2006 - Design - 303 pages
"In Jeans, journalist and pop culture critic James Sullivan tells the story of this amazing garment, from its humble utilitarian origins to its ubiquitous presence in the twenty-first-century global economy. Beginning with the appearance of front-buckled denim pants in nineteenth-century America, Sullivan untangles the legends surrounding the origin of jeans and traces their adoption as work clothing in the West. Jeans then follows their mass production by regional entrepreneurs including San Francisco's legendary Levi Strauss, their widespread adoption as youth clothing and westernwear in the twentieth century, and their popularization around the world."--BOOK JACKET.

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Contents

CONTENTS
15
At Work and Play
66
The 1950s
80
Copyright

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