Global UX: Design and Research in a Connected World

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Elsevier, 2012 - Computers - 238 pages
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Protocols exist in the field of user experience, but in light of the challenges faced by globalization, you must now incorporate new methodologies and best practices to analyze, test, design, and evaluate products that take into account a multinational user base. Current UX books and resources don't focus on the unique challenges of creating usable, well-designed products and services in light of varying cultures, technology, and breadth of audience. Challenges you may face on a daily level include: Policies, practices and behavior in multinational organizations; Cross-cultural distributed team issues; Multi-national corporations working across national boundaries and across cultures (both national and corporate); Global standards and national regulations; Accessibility for a global audience, including disabilities; and much more.

With Global UX, industry leaders Whitney Quesenbery and Daniel Szuc resolve this issue by offering real world examples of successful UX practice, organized by the authors around specific project objectives, as examples of different ways of working globally. Throughout the book, they provide best practices and lessons learned to help answer common questions and avoid common problems in a multitude of situations. The chapters introduce themes and frameworks of challenges, and then provide related case studies that present how experts solved that problem.  This book provides a valuable resource for anyone looking to incorporate new globalized methodologies.



*Covers practical user experience best practices for the global environment

*Features numerous, global, real-world examples, based on interviews with over 60 UX managers and practitioners from around the world

*Contains case studies and vignettes from user research and design projects for multinational companies and small start-ups

  

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Contents

CHAPTER 1 THE START OF THE JOURNEY
1
CHAPTER 2 ITS A NEW WORLD
11
CHAPTER 3 CULTURE AND UX
33
CHAPTER 4 BUILDING YOUR CULTURAL AWARENESS
55
CHAPTER 5 GLOBAL COMPANIES AND GLOBAL STRATEGY
75
CHAPTER 6 EFFECTIVE GLOBAL TEAMS
99
CHAPTER 7 RESEARCH IN THE FIELD
121
CHAPTER 8 BRINGING IT HOME
155
CHAPTER 9 DESIGN FOR A GLOBAL AUDIENCE
171
CHAPTER 10 DELIVERING VALUE
195
REFERENCES
203
CONTRIBUTOR BIOGRAPHIES
207
INDEX
227
Copyright

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About the author (2012)

Whitney is a user experience researcher and usability expert with a passion for clear communication. Her projects include work for the National Cancer Institute (US), The Open University (UK) and IEEE (worldwide). She enjoys learning about people and using those insights to products where people matter.

Pursuing her interest in the usability of civic life, she has served on two US government advisory committees: updating US "Section 508" accessibility regulations and creating standards US elections. She was president of the Usability Professionals' Association (UPA) International, on the board of the Center for Plain Language, and is a Fellow of the Society for Technical Communications.

Whitney is the author, with Kevin Brooks of Storytelling for User Experience: Crafting stories for better design (Rosenfeld Media, 2010). She's also proud that her chapter "Dimensions of Usability" in Content and Complexity turns up on so many course reading lists.

Daniel is Principal Consultant at Apogee, a usability consulting Services Company based in Hong Kong.
Dan previously worked on a usability team for Telstra Australia. He is currently VP of the International UPA (Usability Professionals' Association) and has lectured about UX in Hong Kong, China, Singapore, Malaysia, Australia, the USA, Israel, New Zealand, and Japan He co-wrote a "Usability Kit" with Gerry Gaffney which is an implementation guide providing best practices and guidelines for usability teams. Dan holds a BS in Information Management from Melbourne University in Australia. Currently lives in Hong Kong

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