A Multivariate Analysis of Advertising Readership in Business and Consumer Magazines

Front Cover
University of Wisconsin--Madison, 1968 - Advertising, Magazine - 168 pages
0 Reviews

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

BACKGROUND
17
METHOD
26
SUMMARY
54
Copyright

Common terms and phrases

Bibliographic information