The Complete Guide to Self-Publishing: Everything You Need to Know to Write, Publish, Promote and Sell Your Own Book (Google eBook)

Front Cover
Adams Media, Jul 12, 2010 - Language Arts & Disciplines - 576 pages
17 Reviews
Take Control of Your Destiny!

Bottom line: You want to get published. You want to control the future of your manuscript and your writing career.

Best-selling author Marilyn Ross and publishing expert Sue Collier show you how to make your own success - whether you're a published author, entrepreneur, corporation, professional, or absolute newcomer to writing. In this expanded and completely revised 5th edition of the "bible" of self-publishing (over 100,000 copies sold), they empower you to publish your own work with minimal risk and maximum profits. You'll find:

  • Complete step-by-step guidance on publishing and marketing a book
  • Ways to leverage social media marketing to build your platform and make yourself stand out from the crowd
  • A thorough explanation of the difference between POD self-publishing, subsidy publishing, and true self-publishing - and how to decide which is the best option for you
  • Practical advice on making the decision between offset printing and print-on-demand
  • How to leverage the Internet to create "buzz" and promote your book with killer PR
  • The latest information on e-publishing
  • A detailed marketing plan and timetable to keep you on track
  • Proven marketing strategies to get free publicity, reach nontraditional buyers, and sell books
  • Information-packed appendices with marketing contacts, organizations, and vendors, complete with names, addresses, and websites
  • Valuable case studies and examples of how other publishers excel
  • An in-depth discussion of exclusive distributors, plus coverage of the most recent changes in bookstores and the book-selling industry
  • Thirty-one creative ideas for generating capital to launch your publishing company
The Complete Guide to Self-Publishing is the one book you need to take control of your writing career. Read it. Believe it. Do it. Your future depends on it.
  

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Review: The Complete Guide to Self-Publishing: Everything You Need to Know to Write, Publish, Promote and Sell Your Own Book

User Review  - Tammie Painter - Goodreads

I would probably give this book 3.5 to 4 stars if there was a more current version with updated info and addresses. Still, the advice is solid and there are some excellent tips for getting your book ... Read full review

Review: The Complete Guide to Self-Publishing: Everything You Need to Know to Write, Publish, Promote and Sell Your Own Book

User Review  - Wendy Joyce - Goodreads

With this book, you won't need any other on the subject of Self-Publishing. Veteran writers, Marilyn Ross & Sue Collier, deliver their indepth knowledge on every aspect of the publishing industry; no ... Read full review

Contents

StartUp Considerations to Get You Off on the Right Foot
50
Creating a Quality Product That Attracts Buyers
167
Killer PRThe Great Equalizer
226
Selling Books the Usual Ways
313
Nontraditional Venues for Generating More Sales
396
Propelling Your Business Through the Stratosphere
451
Afterword
479
SelfPublishing Timetable
480
Organizations and Other Information Sources
488
Canadian Resources
492
Selected Book Manufacturers
497
Marketing Contacts
500
Other Helpful Information
510
BibliographyRecommended Reading
512
Glossary and Definitions of Acronyms
519
Index
545

Piloting Your Successful Marketing Plan
486

Common terms and phrases

About the author (2010)

Marilyn Ross is an internationally acclaimed self-publishing authority who has helped thousands of authors sell millions of books. She has been quoted in a multitude of magazines including Publishers Weekly and Newsweek, and has appeared on scores of radio and TV shows, including NPR's All Things Considered.

Sue Collier has an extensive background in writing and editing having ghost-written a half-dozen books and edited hundreds more. The two have been collaborating for the past 15 years on a myriad of projects, but most recently focused their efforts on Self-Publishing Resources, a writing, marketing, and publishing consulting firm that assists authors in surpassing their personal and professional publishing goals.

Bibliographic information